What is a motivational poster? Do we need them?

A motivational poster, or inspirational poster, is a type of poster commonly designed for use in schools and offices.

The intent of motivational posters is to make people achieve more, or to think differently about the things that they may be learning or doing.

Does your office need some inspiration? Check out these posters now.


Motivational posters can have behavioral effects. For example, Mutrie and Blamey of the University of Glasgow and the Greater Glasgow Health Board, found in one study that their placement of a motivational poster that promotes stair use in front of an escalator and a parallel staircase, in an underground station, doubled the amount of stair use.

These studies all support the finding that such motivational posters, placed at the point of decision, can have a behavioral effect, with this effect decreasing back to zero gradually over a period of weeks after the removal of the poster.

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Alex Kirhenstein
Alex Kirhenstein