Design is not just what it looks like and feels like. Design is how it works (Digital)

Digital Product!

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  •  A2 - 42 x 59.4cm - 16.5 x 23.4in


Bad companies see design as a veneer to add to a finished product or service. Great companies however, see design as part of every piece of the business – in delivery, interaction and in service. Startups have to create fantastic products, with design as a central part of innovation. Products that simply function, are no match for those that look good, feel good and are pleasant to use. Great design makes for satisfied users and happy customers. Happy customers make start-ups successful.

Quote from: Steve Jobs | Apple CEO


Liz Flewing"Loved these posters as soon as we saw them online." 
Liz Flewing, Deputy Director, Venture Lab IE Business School

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