Want to know what your customers really want? Get out of the office

by: Startupzap

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  •  A2 - 42 x 59.4cm - 16.5 x 23.4in


There is one thing for sure – your momma isn’t your customer. Nor are your buddies, your team, your friends or your family, or even your first investor. Decades of time and $millions have been devoted to the development of new products that never see a client and end up in the dumpster. Been there, done that! If you want to know what customer want you have to get out of the building and go ask them, repeatedly. Then build the right product.

Quote from: Diane Roberts


Liz Flewing"Loved these posters as soon as we saw them online." 
Liz Flewing, Deputy Director, Venture Lab IE Business School

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